The celebrated Nissan Heisman campaign returns for a 16th season, bringing together incredible athletic talent and the latest vehicles in the Nissan lineup. For 2026, "Tell Them a Heisman Sent You" introduces a new viewing format, prioritizing extended YouTube episodes along with 30-second broadcast ads shown during college football games. This episodic, character-driven series features legendary Heisman winners vying to be Nissan's top representative while showing off exciting new models.