  The celebrated Nissan Heisman campaign returns for a 16th season, bringing together incredible athletic talent and the latest vehicles in the Nissan lineup. For 2026, "Tell Them a Heisman Sent You" introduces a new viewing format, prioritizing extended YouTube episodes along with 30-second broadcast ads shown during college football games. This episodic, character-driven series features legendary Heisman winners vying to be Nissan's top representative while showing off exciting new models.
Featured Athletes and Star Debuts
This campaign series mixes historical football greats with current stars, putting a focus on Travis Hunter, Derrick Henry, Tim Tebow, Eddie George, Barry Sanders, and Jim Plunkett. The main addition this year is Fernando Mendoza, the latest Heisman Trophy winner and 2026 No. 1 overall draft pick, making his grand campaign debut with the all-new 2027 Nissan Rogue Hybrid.
Highlighting Nissan’s Latest Lineup
In addition to the cutting-edge 2027 Rogue Hybrid, the new campaign exhibits the resilient Nissan Frontier PRO-4X, the elegant Nissan Rogue Platinum, and the flexible Nissan Pathfinder. Every highlighted model was picked by the athletes for its incredible on-road performance, proven capability, and popularity among fans.
Campaign Schedule and Streaming Channels
"Tell Them a Heisman Sent You" was released on September 4 during the exciting Week 1 of college football. The broadcast commercials will run all fall on ABC, ESPN, Fox, NBC, and Amazon Prime's Thursday Night Football. Those looking for the full-length episodes can stream them on YouTube, and Nissan's social channels will supply behind-the-scenes teasers.
Experience Nissan in Scottsdale, AZ
Standing as the fastest-growing mainstream auto brand over the past 11 months, Nissan is building significant momentum across its entire product lineup. To test drive these featured models or find the absolute best vehicle for you, reach out to Pinnacle Nissan today.