Pinnacle Nissan

In September 2026, Nissan Americas hosted its annual Supplier Appreciation and Awards ceremony, honoring the automaker's highest-performing supply partners. This year's distinguished event took place at the Country Music Hall of Fame in Nashville, Tennessee.

The celebrated Nissan Heisman campaign returns for a 16th season, bringing together incredible athletic talent and the latest vehicles in the Nissan lineup. For 2026, "Tell Them a Heisman Sent You" introduces a new viewing format, prioritizing extended YouTube episodes along with 30-second broadcast ads shown during college football games. This episodic, character-driven series features legendary Heisman winners vying to be Nissan's top representative while showing off exciting new models.

Both the Nissan Armada and Nissan Murano were named segment leaders in J.D. Power’s 2026 APEAL Study. The Armada finished in a tie for first place in the Large SUV segment, while the Murano secured top honors in the Midsize SUV category. Based on owner feedback during the first 90 days behind the wheel, the study evaluates overall driver satisfaction based on design, usability, comfort, and engine performance.

Newsweek readers love sharing their thoughts on popular auto manufacturers, and they turned out again for the 2026 model year. Nissan took top honors across seven Readers' Choice categories, a major win for a brand focused on delivering great cars. Drivers definitely noticed in 2026.